Guo Lu is the Founder and Chief Executive Officer of the company, bringing over 20 years of expertise in the real estate industry. A graduate with a Master of EMBA from Tsinghua University School of Economics and Management (SEM), Guo Lu combines academic excellence with deep practical experience in real estate development and investment.

As a renowned KOL blogger with more than 500,000 followers across major online platforms, Guo Lu has built a strong reputation for insightful market analysis and visionary leadership within the real estate and business communities.

Throughout his career, he has successfully managed and delivered large-scale real estate projects exceeding 1 million square meters in China, encompassing residential complexes, serviced apartments, office towers, and shopping malls. His leadership reflects a deep understanding of urban development, innovation, and sustainable growth.

In addition to his real estate ventures, Guo Lu is also the Founder and Investor of BSC Global Maker Incubator, a national-level incubator in China that supports innovation, entrepreneurship, and global collaboration.

Driven by a forward-thinking vision and an entrepreneurial spirit, Guo Lu continues to inspire teams and partners worldwide—bridging real estate expertise with innovation and global opportunity.